The chief tourist information point, or "VVV", in Amsterdam is directly across from Amsterdam Central Station, at Stationsplein 10, in the so-called Noord-Zuid Hollands Koffiehuis (North-South Holland Cafe). Here, staff are on hand to provide tourist information; book reservations; sell maps, public transport tickets and the "I amsterdam" card; and, of course, peddle souvenirs, like the popular line of "I amsterdam" wear.
VVV Address and Contact Information
Stationsplein 10
Telephone No.: +31 (0)20 201 8800
Open Mon. - Sat. 9 a.m. - 6 p.m., Sun. 9 a.m. - 5 p.m.
What does "VVV" stand for, anyway? Most Dutch don't even know the answer to this, since the acronym is now the only name used for these Dutch tourist information centers. But VVV once stood for the Vereniging voor Vreemdelingenverkeer -- a mouthful that means "Association for the Traffic of Foreigners", and that has thankfully been retired as the official name in favor of "VVV Nederland".
