The card gets its play-on-words name from the official slogan of Amsterdam tourism:
"I amsterdam."
- 24-hour Card: € 38 (approx. $53)
- 48-hour Card: € 48 (approx. $67)
- 72-hour Card: € 58 (approx. $81)
The usage period begins only with the first time you use the card at one of the participating sights. The card is good for one visit to each attraction. Unfortunately, cardholders do not bypass general lines at these sights.
- Amsterdam Historical Museum
- Dutch Resistance Museum
- Hermitage Museum
- Jewish History Museum
- Museum Amstelkring (Our Lord in the Attic)
- Museum van Loon
- Nieuwe Kerk
- Oude Kerk
- Rembrandt House Museum
- Rijksmuseum
- Van Gogh Museum
- One canal cruise with Holland International
- One canal cruise with Blue Boat Company
- Use of public transport, including trams, buses and the underground system (does not include the Dutch national railways, which provides the fast train to Schiphol airport).
- Great for visitors who plan to visit at least three museums or attractions. For example, admission fees to the Rijksmuseum and Van Gogh Museum are € 10 for each museum. With just one more museum visit, the 24-hour card will have almost paid for itself.
- The free access to transportation can help visitors avoid the somewhat confusing tram ticket system.
- The card encourages visitors to see museums in Amsterdam that they may not have considered.
- Card comes with a full-color guide with map.
- The card does not grant holders the right to jump lines at participating sights.
- Could be a waste of money if you don't cram in enough museums in the usage period or take advantage of free transportation. Plan ahead to make sure you make the most of your money.

